Privacy

This privacy policy sets out how Maia Universe AB, reg.no. 559249-3711, (“MAIA Universe”, “we” or “us”) uses and protects any information that you provide MAIA Universe when you use this website and our services. MAIA Universe is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website and/or our services, then you can be assured that it will only be used in accordance with this privacy policy.

MAIA Universe is the data controller of any processing of your personal data, unless otherwise stated in this privacy policy.

What we collect

We may collect personal data when you (i) use our service by uploading and managing music or licensing music for synchronization at our website, (ii) sign up for news, invites and offers, (iii) request customer support and (iv) are browsing our website. Such personal data may include your name, e-mail address, telephone number, IP address, behavior on the website and other information that you voluntarily provide us.

Below you can read more on the purpose and legal ground for our processing of the personal data we collect.

Purpose, legal, ground and storage periods

Your account and licensing of music

Purpose of processing: When you create an account at our website, we will process your personal data to be able to provide you with, and administer, the account and its features. Categories of personal data: Identity (first name and second name), telephone number, e-mail address, the company you represent, your country and IP-number.

Legal ground for processing: The processing is necessary to fulfil our contractual obligations towards you (the Terms of Use).

Storage period: We store and process the personal data as long as you have an account with us, unless applicable laws or regulations obliges us to continue the processing, i.a. applicable tax and accounting legislation.

Uploading and licensing of music

Purpose of processing: When you upload and manage music or license music for synchronization, we will process your personal data to fulfil our contractual obligations towards the licensor or the licensee (the company you represent when uploading music or purchasing the license).

Categories of personal data: Identity (first name and second name), telephone number, e-mail address and IP-number.

Legal ground for processing: The processing is necessary for our legitimate interests to execute the licensing of music and ensure compliance with our contractual obligations towards the licensor or the licensee.

Storage period: We store and process the personal data for the period necessary for us to be able to fulfill our contractual obligations towards the licensee, unless applicable laws or regulations obliges us to continue the processing, i.a. applicable tax and accounting legislation.

Direct marketing

Purpose of processing: When you sign up for news, invites and offers, we will process your personal data to provide the services as requested by you. Further, to optimize your experience of us, we provide you with relevant information, recommend products and send personal offers. Our direct marketing may be based on profiling, which means that we will customize the information that you receive from us based on your previous uploads and purchases, what you have clicked on and information that you have shared with us.

Categories of personal data: Any data collected in connection with uploading or licensing of music (see above), e-mail address, any communication sent to you, order history and the e- mails that you have clicked on and your interactions with our website if you have followed a link in any e-mail sent to you.

Legal ground for processing: The processing is necessary for our legitimate interests to maintain good customer relations and inform about our business and services.

Storage period: If you opt-out or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this purpose. Unless there is another legal ground for keeping your data (such as an account), we will also erase your personal data.

Customer support

Purpose of processing: When you request support through our support channels (by e-mail, phone or via our website), we will process your personal data to be able to assist you with the relevant matter.

Categories of personal data: We only use such personal information as we need to be able to provide the service to you securely and efficiently. We use the personal information you provide when you contact us, such as name, contact information, date of birth and other necessary information. In order to resolve your case, we may also need to access and use transaction information, such as license ordering information.

Legal ground for processing: If we provide customer support on the basis of your account, we consider the processing of your personal data to be necessary for the performance of the contract to which you are party (the Terms of Use). In other cases, the processing of your personal data is based on our legitimate interest to provide you with the best customer service possible.

Storage period: We store and process your personal data for the period necessary for us to resolve your support matter. We may continue to store and use your data if we have any outstanding commitments to you, or if we are prevented from deleting them for other reasons.

Analysis and improvements

Purpose of processing: We may use your personal data to evaluate, develop and improve our products, services, systems and supply chains. Analysis is performed to make our services more user-friendly, such as customizing the user interface to facilitate the flow of information, highlighting features often used by our customers in our digital channels, and improving IT systems to improve the security of our visitors and customers in general. The analyzes are also used to develop and constantly improve the logistical flow of goods. Legal ground for processing: The processing is based on the consent that you provide to us if you accept our performance cookies (see “How we use cookies” below).

Storage period: We will anonymize all personal data where this is technically possible. When your personal data has been anonymized, it will no longer be considered personal data under applicable data protection laws. The storage period for each of our performance cookies can be found here.

Sharing of your personal data and international transfers

To fulfill the purposes described above, we may need to share personal data with our suppliers when they perform services on our behalf, mainly to provide support and maintenance of IT systems, storage services and marketing. Any transfer of data outside the EU/EEA and the United Kingdom is made in line with data protection laws. Any international transfers of personal data (including transfers to suppliers outside the EU/EEA and the United Kingdom) are based on the EU Commission’s standard contractual clauses.

How we use cookies

Cookies are small text files sent to your web browser from a web server and stored on your device or your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

For strictly necessary cookies placed on our website, consent is not required. These cookies are necessary for the website to work and cannot be turned off in our systems. The strictly necessary cookies are usually used only in response to actions you have taken in connection with a service request, for example when setting personal preferences, logging in or filling out a form. You can set your browser to block or warn you about these cookies but note that some parts of our website may not function correctly if cookies are disabled. As for all other types of cookies, we ask for your consent in our cookie banner. Find out more on the specific cookies we use on our website:

Cookies

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Your rights

You are entitled to the following rights under applicable data protections laws:

The right to access: You are entitled to receive certain information on our processing of your personal data. Such information is provided in this information document. Further, you have the right to receive a copy of the personal data we process relating to you. Upon request, we will provide a copy of your personal data in a commonly used electronic form.

The right to rectification: You are entitled to obtain rectification of inaccurate personal data and to have incomplete personal data completed.

The right to erasure (“right to be forgotten”): You may under certain circumstances request us to delete your personal data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us.

The right to restriction of processing: You may under certain circumstances request from us to restrict the processing of your personal data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us.

The right to data portability: You are entitled to receive your personal data (or have your personal data directly transmitted to another data controller) in a structured, commonly used and machine-readable format.

The right to object: You are entitled to object to certain processing activities conducted by the us in relation to your personal data, such as our processing of your personal data based on our legitimate interest. The right to object also applies to processing of your personal data for direct marketing purposes.

If you have questions concerning our processing of your personal data, or want to invoke your rights, contact us at service@maiauniverse.co. You also have the right to lodge a complaint with Integritetsskyddsmyndigheten, the supervisory authority in Sweden.

Changes to this privacy policy

If we change how we handle your personal data or how we use cookies, we will promptly update this privacy policy and publish it on this website.

Contact information

If You have any questions regarding this Policy, please feel free to contact us:

MAIA Universe AB
Reg.no: 559249-3711
E-mail: service@maiauniverse.co